More Action, More Jobs

Dearest Mr. Obama,

Barry, your economic message sucks. I think you've done a fine job, considering the "headwinds" and all, but you don't seem to be making that case very effectively to anyone but people who already support you. Everything you've offered so far is easily countered by your opposition and thus drowns in the din of the media. You need to simplify.

Do you remember Herman Cain, B.O.? I'm sure do. If you think hard enough you'll even recall he was once the frontrunner to the GOP nomination. Was it because he had good ideas? No, he was batshit crazy. Was it because he ran an effective campaign? Holy Christ no. It was because no matter what you had to say about him, he had an economic message everyone could understand and articulate. 

Even when the logical flaws inherent in his plan were pointed out, his numbers held and his message stayed just as effective as it had been. The Cain Train was unstoppable. I regret only that he was unable to quell the vicious, scurrilous rumors of personal mistakes...

In short, Bizzay B., I suggest you adopt and repeat the following phrase, as Latinos say, ad nauseam:

"More Action, More Jobs."

Just try it out. Read the following out loud: "Help me get Congress to stop fighting progress - we need More Action. Help me pass the American Jobs Bill - we need More Jobs. Stop the partisan gridlock; We need More Action. Stop the European austerity; We need More Jobs. Barack Obama: More Action, More Jobs. Re-elect me, muthafuckas!"

How good did that feel? You got to artfully suggest Congress is responsible for this mess while trumpeting your key economic initiative. You even got to tie Republicans to the shambles that is the European Union and maybe remind voters of how bad things could have been for us. 

And, if I were asked what your core economic message was, as a supporter, I would no longer have to ramble on about headwinds and cars in ditches and skipped tabs; I could simply say, "Barack Obama stands for more action and more jobs."

(It could also explain away some of your executive overreach, Mr. Constitutional Scholar. Congress wants less action - and therefore fewer jobs, as per our new message - so you, the man of action, have had to circumvent them for the good of your country and the jobs therein. More Action, More Jobs.)

You don't have to take my genius slogan word-for-word. Play with it, make it your own. But you do need   a simple argument that can cut through the clutter. And as of now you don't have one.

With Love,
-JD